Footwear Line to Launch February 2010

Dayton, OH (November 19, 2009) – Marking its 10-year anniversary in the skateboard industry, Habitat Skateboards is pleased to announce the initial launch of their skateboard footwear line, Habitat Footwear. Since its inception, Habitat has been committed to pure skateboarding, timeless design and inspiration from the natural world.

The Footwear

Designed by skateboarders for skateboarding, Habitat Footwear boasts the core components of comfort, weight and durability to optimize skate performance. Consisting of six models, the line also infuses Habitat’s signature design principles — branded colorways, visual balance, and attention to detail. “After 10 years of building a solid presence in the hardgoods market, developing a footwear line was a new creative outlet for Habitat and a natural next step in the progression of the brand,” stated Joe Castrucci. “Footwear is a great platform for the evolution of Habitat. Pre-season sales have exceeded our goals and we are excited for the full product launch early next year,” added Chris Carter.

The Team

Representing the next generation in the ever-evolving Habitat brand, amateur skateboarders, Guru Khalsa, Marius Syvanen, Austyn Gillette, and Alex Davis have teamed up to be the faces behind the footwear line.

The Collaboration

Habitat is proud to celebrate and honor acclaimed mid-century wildlife artist Charley Harper in its footwear launch. Three Charley Harper Artist Series decks and shoes will be available in the first season which include classic Harper artwork printed insoles and corresponding exterior fabric colors.