Supra Footwear und Krew Apparel sind nicht nur im Steuerparadies Luxemburg ansässig, sondern wurden jetzt auch noch von einer großen Mainstreamfirma aufgekauft!
One Distribution (Supra, Krew) wurde von K-Swiss gekauft. Wieviele Millionen die Firma für die beiden Brands samt Vertrieb bezahlt hat, ist unbekannt.
K-Swiss versucht vor Jahren in den Skateboardmarkt einzusteigen, mit mässigem Erfolg. Nun scheint es ihnen geglückt zu sein.
K-Swiss Global Brands (KSGB), also known as K-Swiss Inc., a division of E.Land Group, is pleased to announce its acquisition of ONE-Distribution, a leading skate-inspired apparel and footwear manufacturer and parent company of KR3W Denim Co. (KR3W) and SUPRA Footwear (SUPRA). KSGB acquired the Fountain Valley, CA-based firm from a group of shareholders including Bertram Capital, a San Mateo, CA-based private equity firm, and a small group of private investors including ONE-Distribution Founders Scott VanDerripe, Angel Cabada and Scott Bailey. The price was not disclosed.
Concurrently, KSGB has announced the appointment of Robert ‚Cape‘ Capener as the Brand President of both Supra and KR3W, reporting to Larry Remington, President and CEO of KSGB. Cape has enjoyed a storied career within the athletic apparel, footwear and action sports industries, both launching new products and building brands. Cape founded the Above the Rim and Heaton brands, and has held senior positions at Adidas, Reebok and No Fear.
|Robert ‚Cape Capener‘|
"Having formed KSGB just two years ago, we are on an aggressive track to become one of the world’s leading multi-brand companies," said KSGB President and CEO, Larry Remington. "SUPRA and KR3W are brands that meet the distinctions we are looking for in our portfolio: authenticity, strong brand awareness, a track record of product innovation and opportunities for long-term, global growth. We are excited to join forces with the ONE-Distribution team and to lay a foundation for the future."
This acquisition brings the KSGB portfolio to a total of six globally distributed brands, including K-Swiss, Palladium, PLDM, OTZ Shoes, KR3W and SUPRA Footwear. KSGB is a division of E-Land Group, a $10 billion group of companies with over 200 brands, 10,000 retail stores and business across apparel, footwear, retail, hotels, leisure and entertainment. The KSGB and ONE-Distribution leadership teams will work quickly over the following weeks to develop integrated plans for the company and its newest entities.
Founded in 2006, SUPRA quickly became one of the largest and most successful independent sneaker brands through innovation and style. Inspired by passion, SUPRA fuses fashion, music, skateboarding, art and street to bring classic silhouettes to those who demand unique designs. Famous for its game-changing Skytop shoe, SUPRA has evolved as a globally relevant lifestyle brand. Today, SUPRA operates flagship stores in Santa Monica, New York City, Paris, Mexico City and Tokyo and distributes to over 60 countries through a network of select skate shops and high-end boutiques.
KR3W, an apparel brand born from skate culture, began in 2003. The brand is influenced by the diverse Southern California culture and inspired by the pursuit of never settling. The brand made its name in denim, and changed the young men’s denim paradigm with the introduction of its K Slim Denim Jean using an innovative stretch fabric and a narrow profile. KR3W has since expanded its apparel range, successfully blurring the lines between skate and fashion, while maintaining its ‚Dark Americana‘ aesthetic.
ONE-Distribution currently has offices in Fountain Valley, CA, Barcelona, Spain, Sydney, Australia and Dongguan, China.